According to the federal CAN-SPAM Act of 2003, email advertisers must collect and maintain a list of email addresses of consumers who have opted-out from their email campaigns. Advertisers must also make these "suppression lists" available to email marketers so they may suppress these records from their email lists.
Ease your compliance with CAN-SPAM. Let Removal Registry maintain your opt-out lists, and also make them available to other email marketers to download. Simply set a username and password for your campaigns, and securely share your suppression lists with publishers and marketers. Set your mind at ease and join today! |
Is CAN-SPAM Effective? FTC Says Yes
In its report to Congress on the effectiveness of the CAN-SPAM Act, the Federal Trade Commission (FTC) calls the two-year-old law a crucial weapon in the war on spam, writes ClickZ.
Click here to read the article. |
|
|
